KPT Social Media and Braehead how too little knowledge is a PR disaster

Social Media is not only changing the way commerce is done in the world but also how to service the customer and, indeed, how a company and brand is viewed by its consumers and the public at large. In the wrong hands, a company's Public Relations can be an unmitigated disaster. In todays news from Scotland, UK, this kind of disaster has befallen a large shopping mall on the outskirts of Scotlands second biggest city.